IAA S2S Webhook Postback

What is the IAA S2S Webhook Postback?

The In-App Advertising (IAA) Server-to-Server (S2S) Webhook Postback is a notification sent to your server endpoint whenever an in-app advertisement is viewed by the user.

All postbacks for IAA events will be sent from IP 34.140.72.20, so you need to add this one to your whitelist to receive ad revenue postbacks.

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Standard Parameters

You can use the standard parameters listed on your Dashboard’s Settings page.

IAP-Specific Parameters

Placeholder	Description
{event_value}	Advertisement amount
{event_value_usd}	Normalized USD amount (string, two decimal places)
{event_value_currency}	ISO currency code (normalized, e.g., USD)

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Example IAA Postback

An example of an IAA Postback URL looks like this:

https://yourdomain.org/postback?clickid={click_id}&event_name={event_name}&aff_sub1={aff_sub1}&aff_sub2={aff_sub2}&conversion_country={conversion_country}&user_id={user_id}&event_value={event_value}&event_value_currency={event_value_currency}&event_value_usd={event_value_usd}&conversion_time={unix_timestamp}

How to Set Up a IAA S2S Webhook Postback

To set up a IAA S2S Webhook Postback URL in our platform, go to the Settings page and navigate to the Additional Postback (optional) section located at the bottom left.

Select the option "Ad Revenue" , enter the full IAA S2S Webhook Postback URL in the input field, and then click the button "Add+".